OnePlus Captures 33% of India's Premium Smartphone Market

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Riding on its OnePlus 7 series, Chinese smartphone maker OnePlus led the Indian premium smartphone marketplace in 2019 with 33 per cent market share. The company became the first-ever premium smartphone brand surpassing 20 lakh shipments in a year in India.

Samsung with 26 per cent was 2nd while Apple with 25 per cent market share came third in the premium segment, co-ordinate to Counterpoint Inquiry's 'Market place Monitor Service for 2019.' Apple tree was the fastest growing premium smartphone brand in 2019 with 41 per cent (YoY) driven past multiple price cuts on iPhone XR throughout the yr.

Overall, the premium smartphone segment in India (to a higher place Rs 30,000) registered its highest always recorded shipments this yr, growing 29 per cent in the twelvemonth.

"2019 has been a remarkable year for us at OnePlus. Every milestone nosotros have accomplished strengthened our pursuit for excellence in technology. We volition remain defended towards creating burden-less and best-in-form user experience," said Pete Lau, Founder and CEO, OnePlus.

OnePlus 7 emerged every bit the number i premium smartphone model in 2019. The contribution of OnePlus' ultra-premium segment to overall OnePlus portfolio grew to a whopping 25 per cent in 2019 — from just 2 per cent in 2018.

According to Karn Chauhan, Research Analyst, Counterpoint Enquiry, OnePlus' ongoing retail expansion in India can exist attributed to the increased sales volumes.

"Its recent partnerships with renowned retail distributors, likewise as successfully extending its unique premium brand experience to retail customers through OnePlus Experience Centers, have played a crucial role in its growth," said Chauhan.

Similarly, the ultra-premium segment (above Rs 45,000) emerged equally the fastest growing segment with 63 per cent (YoY) growth.

"OnePlus continues to enjoy strong word of mouth communication from existing users, which also led the brand to take over v million stiff customs in India lonely, a substantial number for a premium tech brand," said Chauhan.

Examples of innovations include its adoption of high refresh rate (90Hz), almost bezel-less displays and being beginning to launch smartphones with Qualcomm's Snapdragon 855 Series awarding processor in India.